IMA Educational Sessions Announced for August’s ASD Show

The IMA will once again be providing a lineup of educational sessions for ecommerce sellers at the ASD show in Las Vegas. The show, which is being held from August 4th – August 7th at the Las Vegas Convention Center is a terrifice sourcing opportunity for many ecommerce sellers as well as providing much needed (free) quality education.

ASD and IMA have a full two days of educational sessions prepared. All IMA classes will be held in the North Hall – room N245. Here is the lineup from the IMA speakers:

Monday, August 5

9:00AM: – Branding YOU. Get Out of the Shadows and Build Your Own Brand presented by: Mike Effle, CEO of Vendio
10:30AM – How to Deliver, Delight and Profit Using Mobile eCommerce presented by: Liam Supple, SingleFeed
12:00PM – Effective eCommerce: Understanding and Controlling Your REAL Inventory Costs presented by: Mike Effle, CEO of Vendio
1:30PM – Growing Pains: Is It Time to Build a New Web Site? presented by: Rick Wilson, President of Miva
3:00PM – ABC’s of Product Search. The Ultimate Powersellers Guide to Google Shopping presented by: Liam Supple, SingleFeed

Tuesday, August 6

9:00AM – So You Want To Be an eCommerce Seller? 10 Things You Need To Know Before You Start presented by: Rick Wilson, President of Miva
10:30AM – TBA presented by:Kabbage, Inc
12:00PM – 4 Keys to Great Content for Your eCommerce Business presented by: ,Christina Zila, Director of Communications at Textbroker International
1:30PM – TBA presented by: Kabbage, Inc

———————-
We look forward to see many of our IMA members (and ASD attendees) at the classes!

Vendio to host a night of ‘Extreme Networking’ at ASD

Internet Merchants Association Hospitality Suite

Join us for an evening of wine, cheese and extreme networking at Bally’s in Las Vegas (suite number to be announced at the IMA educational seminars to be held at the Las Vegas Convention Center, South Hall Rm #S225) on Monday, March 18th, 2013 from 7:00pm to 10:00pm.

What is ‘Extreme Networking’? IMA members love to attend the ASD show so they can do just that – network with other ecommerce sellers and service providers. Some IMA members will tell you that the knowledge they receive from networking at our hospitality suite is worth the trip out to Las Vegas every year! Better yet – we suggest you come up and ask them yourself!

This year, our Monday night hospitality suite is sponsored by Vendio, a long-time partner of the IMA. Vendio would love to welcome you to the hospitality suite on Monday, March 18th. Stop by the educational seminars hosted by the IMA at the Las Vegas Convention Center during the day on Monday (South Hall, Room S225) to find out the suite number. We hope to see you there!

Vendio

An ecommerce home based reality check

So you want to sell on the internet and you want it to be a home based business. What do you do first?

We will be beginning a series of blog posts on starting a home based ecommerce business just to provide some information to newbie ecommerce sellers that need some basic information and guidance.

As always, you are welcome to join the Internet Merchants Association where you can network with others that have been in your shoes.

In our first blog post, we will be addressing product sourcing. Do you have any requests for things you’d like to see us cover in a future blog post? Leave a comment below and we’ll see if we can accommodate your request.

ASD Educational Sessions Now Available

submitted by: Pat – West Florida Components

The Internet Merchants Association and its sponsors recently presented eight educational sessions to the ASD trade show attendees. The bi-annual sourcing show was held at the Las Vegas Convention Center with over 30.000 visitors in attendance.

Platinum and Diamond level sponsors including Vendio, Alibaba and MIVA Merchant were among the featured speakers on topics ranging from integrating social media to building effective web sites and search engine optimization.

Most of the speakers have provided their slide decks so that session attendees can review them and download them. The slide presentations are available at slideshare: http://www.slideshare.net/imamerchants

The Internet Merchants Association is now accepting applications for the March, 2011 educational sessions. Speaking preference is given to all IMA Platinum and Diamond level sponsors. Interested parties can learn more about the speaking and membership opportunities by contacting Pat Pepe. She can be reached by email at pat@imamerchants.org.

IMA Bronze Membership Now Free

E-commerce moves so swiftly. Seems like just the other day we were talking about Google Checkout, and now we’ve got to figure out whether or not we’re going to use Facebook’s social plugins. And the list goes on, doesn’t it?

Because we at IMA are serious about the benefits we provide to ecommerce practitioners, we’re now offering etailers a unique opportunity to join the association and reap the full benefits of being a member—including access to the IMA’s private member forum, where you can engage with and learn from other members, gaining insight into e-commerce best practices you won’t find anywhere else.

Silver, Gold, Platinum and Diamond members can also avail additional amenities depending on their membership level, including a dedicated company platform within IMA’s member-only forum, speaking opportunities, and discounted rates to the IMA’s annual conference held every March in conjunction with the annual ASD/AMD trade show.

Effective immediately etailers can join the IMA at the Bronze level (a US $99 value) for one year. Just select the “Bronze Plan” on our registration page here, and you’ll be in.

Go ahead, do it. Join now.

Business Conference – How Do You Continue Your Education

written by Cathy, Visibility Unlimited

We all think we are the best person to grow our business. The best person for SEO, the best web designer, the best IT person, the best at everything we do. But the problem is that your competitors think the same. The e-commerce industry moves so fast that it is actually impossible to keep up with all the trends and changes. You need help; we all need help to stay ahead of our competitors.

I have taken my education very seriously the last few years and to be honest, the improvement in my bottom line is the proof that it was well worth it. I have gone to business seminars, web design conferences, SEO conferences and many marketing seminars and to me, the cost of being away from my business and the conference expenses were worth every penny. A conference can cost up to thousands of dollars and when you spend this kind of money, it is important to make sure that this investment is going to help your business grow.

One of my favorite conferences that I look forward to every year is the one from the Internet Merchants Association (IMA) which will be held in Las Vegas, March 2-3,2010. It is presented in conjunction with the ASD/AMD Sourcing Show where IMA offers free business seminars to the attendees. This year on the 1st & 2nd of March, IMA will present titles that include “The ABCs of Web Design”, “Big Ideas for Small Businesses” and “Get Found in Search Engines: SEO 101″ to just name a few.

Rick Wilson, Vice President of MIVA Merchant will present an important topic at the IMA Conference, “Top 10 Tips for Designing a Great Checkout Process.” I look forward to hearing what expert Rick has to say about the checkout process. The checkout process for your customers is so important and if your customers “don’t get it” then you can be out of business quickly.

While I love to blog, I am not consistent with the “other” social media stuff. I really do understand it but there has to be a way to make it more financially viable for my business. “Nine Ways to Make Your E-Commerce Site More Social” will help me pull it all together and complete my 2010 plan for my business. Another title that I am looking forward to attending at the IMA Conference in March is “How 21st Century PR Can Build Your Brand”.

I hope you can attend the IMA Conference, March 2-3 in Las Vegas. If you do attend, track me down and I will be happy to buy you a few drinks in the IMA Networking Suite.

Social Networking – How Much Time Do You Spend?

written by Snorkeling Online

Can we agree that there is 24 hours in a day. And lets hope that we get at least 6 hours of sleep and we work a minimum 8 hours a day. That leaves us 10 hours a day to spend with family & friends, get dinner, run errands and the other fun stuff that is required of an adult.

As an online seller, an online retailer, how many hours a day are you being social? How many hours a day are you spending on the Internet Merchants Association forum?

Ok, I admit, I am not on Facebook yet (though I have to get this done, I need to keep an eye on Burne who is very dear to me and who I highly respect). And I am not twittering, tweeting, twit, twat… whatever the lingo is. Why? Because I heard that this new social media is addictive. I understand that it is important for my business and will focus on this first, but socially, with your friends, how many hours a day do you spend chatting, not on your e-commerce business?

I am not judging, just curious…

IMA Announces 3rd Annual Conference Agenda

The Internet Merchants Association has announced their conference agenda for 2009 in Las Vegas, NV in conjunction with the ASD/AMD Trade Show.  There is still plenty of time to register, so be sure to go to www.imalasvegas.com right now and get signed up. You do not want to miss this conference packed full of information for increasing your online sales!

AGENDA: Updated 3/11/09

NOTE – The IMA is still adding more speakers, so times and speakers are subject to change.  In addition to the agenda below, there will be a Networking Suite open at Bally’s on Monday, Tuesday and Wednesday nights where you can meet the speakers and ask more questions!

March 16-18 Internet Merchants Assn. Las Vegas register @ , www.imamerchant.org & www.imalasvegas.com Don’t miss out – Register TODAY!

Monday, March 16, 2009 – Internet Merchants Assn Workshops for ASD/AMD
Conference @ Sands Expo Convention Center Rm 107

8am – Marketing My Website on a Budget – Crystal Wells-Miller,Senior Marketing Manager, Vendio
930am – Successful Email Marketing –Charlie Bass, President, Las Vegas Int. Chamber of
Commerce
11am – Make Shipping Easy With Today’s Tools – Seth Birnbaum, Endicia
1230pm – Understanding Search Engine Marketing – Chris Finke,  Orange Soda

FIRST IMA EVENT:
ZAPPOS ON SITE TOUR:
3:30 p.m – 5:30 IMA Pre-conference on-site tour, Zappos.com
Meet in front of Bally’s hotel for transportation, reservations must be made in advance and are first come, first serve.

Hospitality Suite Open, Ballys Resort : 8 p.m. – midnight

Tuesday, March 17, 2009 – Sands Expo Convention Center Rooms 302/303

7:30 – 8 :15 am exhibits open & coffee

8 :15 am – 8: 45  YES WE CAN –case history, Mike Terpin, Social Radi’us Agency

9am-9:40am – Maximizing profit: How to make more money despite the economy – Sarah Brubacher senior manager of eBay’s top sellers programs,
Seth Birnbaum, Endicia and Charles Steinmetz, regional director CISCO

9: 45am-10 15 – Multi-channel Selling, Anthony Musselwhite, AuctionBlox

10: 15am- 10:30am – snack break

10 30-11: 00 am –  How to cash in on TWITTERMANIA , Dan Hollings Twitter Guru

11: 00 – 12:00 ROUNDTABLE #1 & exhibits area open

12 – 1:00 Lunch Exhibits open

2:30- 2:45 pm Snack break

2:45pm-3:30 pm – Driving traffic & attention with Video & Podcasts & online radio
in your marketing & ad mix: Mariana Danilovic, Hollywood Portfolio( former EVP Mediazone). Networks, Andrea Mitchell, Podcast Go, Charlie Bass, Host Vegas Talk Radio

3:30pm-4 00pm – Comparison Shopping Sites; Greg Haslam, Become.com

4:00pm- 4:30 pm Joyce Schwarz, Matchmaking for Business, JCOM, www.joycecom.com Marketing, PR & Joint Ventures

4:30 – 5:30  pm ROUNDTABLES #2

Wednesday, March 18, 2009 – Sands Expo Convention Center

8 am- 8:45 a.m. Morning Networking/continental breakfast

9am-10am – IMA Business Meeting /elections

10am-10:30am – Getting the Most from Your Websites –  Michael Levit, EVP Marketing & Business Development, Vendio

1045am-11:00am – snack break

11:00am-11 45am – “Rich” Email Marketing & Video that sells  Ron Cates, Regional Director, Constant Contact, Dave Boufford, creator of the viral video “THE DASH” 40 million views & counting.

12 pm to 12:45 LUNCH inspirational speaker. Author & poet, Linda Ellis,www.lindaellis.netTHE DASH which sold 200,000 books (only online) and online film that attracted 40 million viewers and counting.

1- 2 p.m. Zappos Keynote: Business Development 2.0 Business Development
at the cross-section of commerce, content & community, Aaron Magness, Zappos, www.zappos.com

2: 15 – 2:45  Subject TBA – Phillip Mulloy, CEO frooition, www.frooition.com  & Burne Hill, US Regiion Manager, frooition

3 – 4:45 Roundtables, workshops & demos & exhibits open

4: 45pm-515pm –-“SEO Link Building Techniques“, Alex McArthur, VP of Search, Orange Soda

5:15 – 5:30 – Closing Comments & Awards

Register today!  Get your business on the fast track to success! www.imalasvegas.com

Third Annual IMA Conference Registration

The Internet Merchants Association is pleased to announce their third annual conference being held in Las Vegas, March 17-18, 2009. This leading e-Commerce conference is presented in conjunction with the ASD/AMD Variety Merchandise Show, the ASD/AMD Gift Expo and the ASD/AMD Jewelry Show being held March 15-18th. Register Here

“With the economy being a challenge to many in business, this year IMA is proud to offer free classes in conjunction with the ASD/AMD show on Monday, March 16th,” announced Steve Grossberg, IMA President. “We are excited to offer the free classes such as ‘Marketing My Website on a Budget’, ‘Successful Email Marketing’, ‘Make Shipping Easy Online’ and ‘Understanding Search Engine Marketing.” Registration with ASD/AMD is required for these free classes.

[Read more…]

IMA Announces Feedback Initiative Website

The Internet Merchants Association recently announced the launch of their new website – LeavingFeedback.com.

This new website is a Public Service Initiative to give all eBay sellers a one stop link to include in their correspondence with eBay buyers in order to help educate buyers on the effects of eBay’s new feedback system, including DSR’s and neutral feedback.

From what I can tell, the only education eBay has done to help buyers understand the new feedback system is to include a pop-up when a buyer leaves feedback, that encourages them to leave negative feedback by pointing out the seller can no longer retailiate in kind.  That’s eBay’s kind of buyer education.

The Internet Merchants Association felt that more education was needed and took the initiative to publish the LeavingFeedback.com site which has been received very positively in the seller community.  IMA is encouraging sellers to include the link in their correspondence with buyers and post it on various sites in order to get it out to the public at large.

Auctionbytes has picked up on the leavingfeedback.com site and Ina’s blog post can be read here.

After the site was posted on various eBay boards, IMA was asked permission to have it reposted in Dutch, French and other languages. Several eBay Certified Education Specialists have requested permission to print the site and use it in their classes.   We are pleased to oblige!