3 tips to encourage social sharing on your ecommerce site

social media for ecommerce sellers

Social media is an ideal way to boost brand recognition, identify issues, share your wares, and above all – connect with your customers. So what is the best way to delve into social media for ecommerce? Check out our top 3 steps right here:

1- Create pages and identities on the social media sites Sounds like a simple instruction but this is where the biggest decision has to be made. Is Facebook the place for your customers? Or is Twitter where they can be found? Don’t forget LinkedIn, Pinterest and Google+.

If you are in a narrow market, figure out what niche sites exist that cater to your customers – you might be surprised to find that the smaller niche sites may be a better place for you to invest your efforts.

You can’t be on every social media site, so do your homework first and see what sites you need to be on. Don’t be afraid to register on all the major sites (Facebook, Twitter, LinkedIn, Pinterest and Google+), if only to reserve your name – and to keep others from using it.

2 – Use social sharing buttons on your ecommerce web site From your home page to the product pages, every individual page on your site should have social sharing buttons so that customers and potential customers can share your site with others. Make it easy for them! If your shopping cart software has buttons already configured, be sure that they work properly – many times the hardcoded buttons simply create a new page on a social site (like Facebook, for example) but they don’t post anything on anyone’s timeline which is where you want to be!

Pick and choose which buttons you want to appear on your product pages based on which social media sites you are active on. Showing 15-20 (or more!) social buttons just clutters up the page and may deter someone from sharing easily.

Don’t forget – liking (or following) a business is different than liking (or following) a product on a product page. On your home page, ask people to like or follow you so that your future posts or tweets are visible to them. Be sure that the correctly coded button is available to make it easy for them to like (or follow) you.

3 – Set aside time every day for social media tasks For many ecommerce sellers, this is the hardest step to beginning. Even if you only spend 15 minutes a day monitoring, posting and sharing content, that will give you a presence on social media sites. If you have staff that can do this for you, even better! Just be sure to set the guidelines about posting like what is appropriate messaging and what is not and how much time you want them to spend on the different sites.

If you maintain more than one identity or are active on more than one social media site, you might want to take a look at some of the social media software that is available to increase productivity and monitor results. Software such as Hootsuite can be had for free for up to 5 identities. Of course, their paid version is far more robust but if you are just starting out, their free version might be all you need for now.

ASD Educational Sessions Now Available

submitted by: Pat – West Florida Components

The Internet Merchants Association and its sponsors recently presented eight educational sessions to the ASD trade show attendees. The bi-annual sourcing show was held at the Las Vegas Convention Center with over 30.000 visitors in attendance.

Platinum and Diamond level sponsors including Vendio, Alibaba and MIVA Merchant were among the featured speakers on topics ranging from integrating social media to building effective web sites and search engine optimization.

Most of the speakers have provided their slide decks so that session attendees can review them and download them. The slide presentations are available at slideshare: http://www.slideshare.net/imamerchants

The Internet Merchants Association is now accepting applications for the March, 2011 educational sessions. Speaking preference is given to all IMA Platinum and Diamond level sponsors. Interested parties can learn more about the speaking and membership opportunities by contacting Pat Pepe. She can be reached by email at pat@imamerchants.org.

IMA Conference: Need a Reason To Register?

Here is a preview of just one session from the 2010 IMA Conference….

rick wilson

Have you ever shopped on a website and couldn’t find the checkout link? Have you wanted to add another product and couldn’t figure out how to do it? Were you required to fill out a lengthy registration form that seemed to never end? And then you finally got to the end only to find out that the products were out of stock? Does this describe YOUR checkout process?

Customers want to buy your products and they want the process to be quick and easy without any hassles. Rick Wilson, MIVA Merchant will be presenting “Top 10 Tips for Designing a Great Checkout Process” at the Internet Merchants Association Conference in Las Vegas, March 2-3, 2010. This is just one topic that you don’t want to miss!

Sign up today at the discounted Early Bird rates, but hurry – this offer ends Sunday, January 17th.

Business Conference – How Do You Continue Your Education

written by Cathy, Visibility Unlimited

We all think we are the best person to grow our business. The best person for SEO, the best web designer, the best IT person, the best at everything we do. But the problem is that your competitors think the same. The e-commerce industry moves so fast that it is actually impossible to keep up with all the trends and changes. You need help; we all need help to stay ahead of our competitors.

I have taken my education very seriously the last few years and to be honest, the improvement in my bottom line is the proof that it was well worth it. I have gone to business seminars, web design conferences, SEO conferences and many marketing seminars and to me, the cost of being away from my business and the conference expenses were worth every penny. A conference can cost up to thousands of dollars and when you spend this kind of money, it is important to make sure that this investment is going to help your business grow.

One of my favorite conferences that I look forward to every year is the one from the Internet Merchants Association (IMA) which will be held in Las Vegas, March 2-3,2010. It is presented in conjunction with the ASD/AMD Sourcing Show where IMA offers free business seminars to the attendees. This year on the 1st & 2nd of March, IMA will present titles that include “The ABCs of Web Design”, “Big Ideas for Small Businesses” and “Get Found in Search Engines: SEO 101″ to just name a few.

Rick Wilson, Vice President of MIVA Merchant will present an important topic at the IMA Conference, “Top 10 Tips for Designing a Great Checkout Process.” I look forward to hearing what expert Rick has to say about the checkout process. The checkout process for your customers is so important and if your customers “don’t get it” then you can be out of business quickly.

While I love to blog, I am not consistent with the “other” social media stuff. I really do understand it but there has to be a way to make it more financially viable for my business. “Nine Ways to Make Your E-Commerce Site More Social” will help me pull it all together and complete my 2010 plan for my business. Another title that I am looking forward to attending at the IMA Conference in March is “How 21st Century PR Can Build Your Brand”.

I hope you can attend the IMA Conference, March 2-3 in Las Vegas. If you do attend, track me down and I will be happy to buy you a few drinks in the IMA Networking Suite.

Social Networking – How Much Time Do You Spend?

written by Snorkeling Online

Can we agree that there is 24 hours in a day. And lets hope that we get at least 6 hours of sleep and we work a minimum 8 hours a day. That leaves us 10 hours a day to spend with family & friends, get dinner, run errands and the other fun stuff that is required of an adult.

As an online seller, an online retailer, how many hours a day are you being social? How many hours a day are you spending on the Internet Merchants Association forum?

Ok, I admit, I am not on Facebook yet (though I have to get this done, I need to keep an eye on Burne who is very dear to me and who I highly respect). And I am not twittering, tweeting, twit, twat… whatever the lingo is. Why? Because I heard that this new social media is addictive. I understand that it is important for my business and will focus on this first, but socially, with your friends, how many hours a day do you spend chatting, not on your e-commerce business?

I am not judging, just curious…