Communicate, Educate, and Network your way to e-commerce success

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Upcoming education for e-commerce sellers

IMA will once again be participating in the educational sessions at the ASD show in March. We are excited to welcome some new speakers and new business members! All sessions will be held at the Las Vegas Convention Center. Here are the descriptions for our upcoming sessions:

Monday, March 2 @ 9:00AM

Responsive Web Design

Zeph Dumlao, Training And Production Specialist, Miva Inc
Location: North Hall, #N245
Responsive web design is a great way to give your website visitors the best experience possible across any device whether your site is being viewed from a tablet, desktop, or mobile browser. In this presentation we’ll discuss what responsive web design is, the design challenges that crop up when choosing a responsive framework, testing a responsive website, and the gotchas to consider when applying responsive web design to e-commerce.


Monday, March 2@ 10:30AM:

The Beginners Guide to ECommerce Search Engine Optimization (SEO)Patricia Pepe, Internet Merchant’s Association
Location: North Hall, #N243
Search engine optimization is a complex and ever-changing subject. Unfortunately for ecommerce sellers, its hard to know where to start and where to get information. Does the latest SEO tactic youre reading about work or will that get you banned from the search engines forever? Should I do SEO myself or should I hire out? We know that we need to do SEO if we want our web sites to rank in the search engines but where do we begin? Pat Pepe of the IMA will present a guide for anyone that wants to learn the basics of SEO. Join her as she gives you what you need to start optimizing your ecommerce site today.


Monday, March 2 @ 12:00PM:

Outsourcing and Scaling Your Business With Virtual Assistants

Robyn Johnson, Co-Founder, NumaSolutions.net
Location: North Hall, #N243
Have you heard about people hiring VAs or Virtual Assistants but wondered where to find them, how to train them, how to manage them, and what tasks you should have them do? Robyn Johnson of NumaSolutions.net will walk you through how she has used VAs to allow her to scale and automate her business. Whether you sell on Amazon, eBay or a stand alone e-commerce web site, learn how you can drastically increase productivity by outsourcing.


Monday, March 2 @ 1:30PM:

Creating and Fostering Customer Loyalty

Chris Green, Director, ScanPower
Location: North Hall, #N243
Selling is getting easy which means more competition. So how do you differentiate yourself when everyone is selling the same thing? By creating CONTEXT with your buyers and turning them into LOYAL customers for life. Learn how to reach out to potential customers using sites like Facebook and Twitter and engage with them at scale using platforms like CreateSpace, Kindle, and SpreeCast. Putting in just 1% more effort than your competition can turn a one-time customer into a lifetime business relationship. Using the tools and technology available today will allow you to put that effort in at a scale that benefits your business.

Tuesday, March 3 @ 9:00AM:

Meet the Online Sellers – Experienced Amazon, eBay & Web Site Sellers

Patricia Pepe
Doyle Carver
Fred Neff
Robyn Johnson
Location: North Hall, #N243
Whats better than learning from the experts? How about learning from three of them! With 45+ years of combined experience, these three ecommerce sellers are here to share their knowledge of online selling with you. Doyle Carver, Fred Neff and Robyn Johnson – all members of the Internet Merchants Association (IMA) – are here to take your questions and talk about their experiences of selling online. They each have a unique perspective and different experiences ” this is a great opportunity to learn from those that have sold on various venues such as eBay, Amazon, ecommerce web sites….just to name a few. Bring your questions and your notebooks ” this panel is a great one for anyone that needs a helping hand with ecommerce selling.


Tuesday, March 3 @ 10:30AM:

An Introduction to Professional Wholesale Sourcing for e-CommerceRobyn Johnson, Co-Founder, NumaSolutions.net
Location: North Hall, #N243
There has been a surge in people looking to start their own business selling online – many of whom want to purchase wholesale items. Robyn Johnson of NumaSolutions.net will give you the basics that you need in order to enter the world of wholesale sourcing. This session will include some of the important vocabulary used, common vendor expectations, and how to get the most out of trade shows.


Tuesday, March 3 @ 12:00PM:

Planning for the Worst: Strategies to Ensure Your Data and Account SecurityElio Grieco, Co-Founder, NumaSolutions.net
Location: North Hall, #N243
Do you know the value of your online and computer data? Or where to store it? How can you get it back after breaches or failures? Elio Grieco, a 17 year veteran of this field will be covering disk and “Cloud” options for data back up solutions. Elio will also be going over the basics of protecting your accounts with best practices for password and account security.


Tuesday, March 3 @ 1:30PM:

E-Commerce: Converting Traffic Into CustomersZeph Dumlao, Training And Production Specialist, Miva Inc
Location: North Hall, #N243
What good is a website if you are getting tons of traffic, but less than ideal sales? How can you take an existing ecommerce store and generate more profit with the same amount of traffic? In this presentation we will be looking at the tactics that you can use to increase conversion rates with your current visitor base. We will explore how it is essential to make sense of your current traffic, convey the proper messages to your visitors, and ultimately let the customer convert easily. Improving conversions can be a difficult process that involves research, experimentation, and refinement of your website, but it is possible.