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Upcoming education for e-commerce sellers
IMA will once again be participating in the educational sessions at the ASD show in August. All sessions will be held at the Las Vegas Convention Center (North Hall - room N245). Here are the descriptions for our upcoming sessions:
Monday, August 5 @ 9:00AM: Branding YOU. Get out of the Shadows and Build Your Own Brand presented by Mike Effle, CEO of Vendio Corp
Hey you, lurking over there in the corner. Quit being a business wallflower and introduce yourself to the internet world as YOU. Not just as an “awesome Amazon seller” or “that guy from eBay,” but as your own, independent self. It’s time to put on your big boy pants and show off your fancy logo and let everyone know what you and your brand have to offer both inside and outside of the usual ecommerce venues.
Join Mike Effle, CEO of Vendio, as he teaches you how to get out of the shadows and really establish yourself as a brand; a real, live, viable brand that buyers want to connect to and visit again and again – just because YOU are that awesome.
Monday, August 5 @ 10:30AM: How to Deliver, Delight and Profit using Mobile eCommerce presented by Liam Supple of SingleFeed
How many of you are reading this description on a mobile device right now? Even if you’re not, isn’t it cool to know that you could be? Customers are doing and thinking the exact same thing but with products - YOUR products. Optimizing for mobile ecommerce gives visitors a better mobile experience on your website and maximizes your profits.
If you’re unsure of how to master the art of mobile ecommerce, Liam Supple from SingleFeed has the answers. He’ll be filling you in on how to deliver your product, delight your audience and make your profits soar using mobile ecommerce methods. So get your mobile notepads ready because Liam is going to be filling you in on all the mobile shopping secrets you’re going to want to implement within your ecommerce business.
Monday, August 5 @ 12:00PM: Effective eCommerce: Understanding and Controlling your REAL Inventory Costs presented by Mike Effle, CEO of Vendio Corp
All businesses, both online and offline, need to have tight control of their inventory costs. However, there are always pesky expenses that you might not be considering when trying to determine your annual budget. From the cost of your merchandise and the expense of fulfillment, to the warehousing expenditures along with many others, all factor into your business’ bottom line.
Mike Effle, CEO of Vendio, will show you how to examine all of these inventory surprises to make sure that you are not overspending on inventory costs and under profiting on your products.
Monday, August 5 @ 1:30PM: Growing pains: Is it time to build a new web site? presented by Rick Wilson, COO & President of Miva Merchant
Having a successful ecommerce business is contingent on having a powerful and usable presence on the web. If you have an outdated or unusable website, it may be costing you more than you think. Fortunately, there are many options for getting your website upgraded and updated as your business grows.
Is it time to move your site to a better ecommerce platform? How difficult is it to make a change? What do you need to know? Listen in as Rick Wilson, President of Miva Merchant, helps soften your ecommerce growing pains so you can get ready to ask yourself some hard questions about the future of your ecommerce site.
Monday, August 5 @ 3:00PM: ABCs of Product Search. The Ultimate Powersellers Guide to Google Shopping presented by Liam Supple of SingleFeed
Do you love how Google is always keeping you on your toes? With all the recent changes in today’s comparison shopping engine landscape, Liam Supple from SingleFeed will show you how to keep balanced with his powersellers guide to Google shopping.
Liam understands the impact of getting your products properly indexed into the Google Shopping feed. He knows how it can affect your ecommerce business and how tricky setting up your site for success can be. But with his expert knowledge and comparison engine shopping background, it will be as easy as learning your ABC’s.
Tuesday, August 6 @ 9:00AM: So you want to be an ecommerce seller? 10 things you need to know before you start presented by Rick Wilson, CEO & President of Miva Merchant
People often say that getting started is the hardest part. Whether you’ve had the same webstore from the early 2000’s or are just getting started making a move from a retail store to online presence, if you want to get serious about selling online you need to build the best ecommerce site you can utilizing the most up-to-date ecommerce strategies and trends along with some expert ideas.
When it comes to creating an online store or even updating your current ecommerce one, Rick Wilson, President of Miva Merchant is here to provide you with some tips on how to make that process a little easier and help you succeed as an ecommerce seller. Rick Wilson is an expert in ecommerce and he’s here to give you his top 10 tips you need to consider if you want to become a serious ecommerce seller.
Tuesday, August 6 @ 10:30AM: Growing your small business: the numbers you need to know presented by Marc Gorlin of Kabbage
Is your head spinning with all the metrics you have to use while running your small business? Do all the business acronyms have you scratching your head? Growing your small business is tough and there are many metrics that you need to understand in order to run your business successfully.
Marc Gorlin, Chairman and Co-founder of Kabbage will help you understand which numbers matter most, and how understanding them can help your business grow while he wows you with a few tricks he has up his sleeve.
Tuesday, August 6 @ 12:00PM: 4 Keys to Great Content for Your E-Commerce Business presented by Christina Zila of Textbroker International
Writing for your ecommerce business is a necessary but difficult task for most of us. You know that you need to connect with your customers on Facebook, but what should you write about? You know you should be blogging, but you are unsure about what to say. You know that you need to write great descriptions for your ecommerce products but you don’t know where to start. If any of these scenarios applies to you, then you need to attend this informative session presented by Christina Zila of Textbroker International.
Christina will talk about the four keys of writing that will help take your content to the next level and beyond!
Tuesday, August 6 @ 1:30PM: Growing your small business by using working capital presented by Marc Gorlin of Kabbage
Ever wanted to run an ad campaign but you didn't have the budget? Ever have the opportunity to get a great deal by buying in bulk but you didn't have the funds? Most small businesses owners today are using personal credit cards to run their business.
Marc Gorlin, Chairman and Co-founder of Kabbage will give you the dirty little secrets of how other small businesses are using working capital to grow! You'll be amazed at how much having a little working capital can grow your business.