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Communicate, Educate, and Network your way to e-commerce success

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IMA is now on Facebook. We welcome anyone that is involved in e-commerce to join our Facebook Group and take part in the active community there.

Upcoming education for e-commerce sellers

IMA will once again be participating in the educational sessions at the ASD show in March. We are excited to welcome some new speakers and new business members! All sessions will be held at the Las Vegas Convention Center. Here are the descriptions for our upcoming sessions:

Monday, August 3 @ 9:00AM

Speaker: Kat Simpson, Kat Simpson Enterprises
Track: IMA
Location: North Hall, #N245
Description
Have you been looking to start selling on Amazon.com?  Kat Simpson breaks out how to get started selling on Amazon for brands and individuals.  Kat breaks out how to start and how to utilize Amazon FBA program to increase conversion rates.

 

Monday, August 3 @ 10:30AM:

Speaker: Mark Hagan, Heartland Payments
Track: IMA
Location: North Hall, #N245
Description
Not all shopping carts are created equal. Learn how to pick the correct software to power your online store and choose a payment provider based on your business needs. We will cover the leading hosted and non-hosted shopping cart solutions, the best cart options for both new and existing e-Commerce stores, how to pick the appropriate payment method and everything you need to know about PCI-DSS 3.x

 

Monday, August 3 @ 12:00PM:

Speaker: Robyn Johnson, Numa Solutions
Track: IMA
Location: North Hall, #N245
Description
Have you heard about people hiring VAs or Virtual Assistants but wondered where to find them, how to train them, how to manage them, and what tasks you should have them do? Robyn Johnson of NumaSolutions.net will walk you through how she has used VAs to allow her to scale and automate her business. Whether you sell on Amazon, eBay or a stand alone e-commerce web site, learn how you can drastically increase productivity by outsourcing.

Monday, August 3 @ 1:30PM:

Creating and Fostering Customer Loyalty

Chris Green, Director, ScanPower
Location: North Hall, #N243
Selling is getting easy which means more competition. So how do you differentiate yourself when everyone is selling the same thing? By creating CONTEXT with your buyers and turning them into LOYAL customers for life. Learn how to reach out to potential customers using sites like Facebook and Twitter and engage with them at scale using platforms like CreateSpace, Kindle, and SpreeCast. Putting in just 1% more effort than your competition can turn a one-time customer into a lifetime business relationship. Using the tools and technology available today will allow you to put that effort in at a scale that benefits your business.

Monday, August 3 @ 3:00PM:

Speaker: Miva Merchant
Track: IMA
Location: North Hall, #N245
Description
Are you a successful online seller looking for the next step? Do you want to build your own eCommerce site but don’t know where to start? We want to show you exactly what you need to do to start building your own successful professional ecommerce site! We will give you the tools you need to start sifting through the thousands of platform options and designs. Let us build you a road map to building your own online brand. List your items, advertise discounts, create a newsletter and even convert abandoned shopping carts into sales!

Tuesday, August 4 @ 9:00AM:

Meet the Online Sellers – Experienced Amazon, eBay & Web Site Sellers

Patricia Pepe
Doyle Carver
Kat Simpson
Robyn Johnson
Location: North Hall, #N243
Whats better than learning from the experts? How about learning from three of them! With 45+ years of combined experience, these three ecommerce sellers are here to share their knowledge of online selling with you. Doyle Carver, Fred Neff and Robyn Johnson – all members of the Internet Merchants Association (IMA) – are here to take your questions and talk about their experiences of selling online. They each have a unique perspective and different experiences ” this is a great opportunity to learn from those that have sold on various venues such as eBay, Amazon, ecommerce web sites….just to name a few. Bring your questions and your notebooks ” this panel is a great one for anyone that needs a helping hand with ecommerce selling.

 

Tuesday, August 4 @ 10:30AM:

Speaker: Robyn Johnson, Numa Solutions
Track: IMA
Location: North Hall, #N245
Description
There has been a surge in people looking to start their own business selling online – many of whom want to purchase wholesale items. Robyn Johnson of NumaSolutions.net will give you the basics that you need in order to enter the world of wholesale sourcing. This session will include some of the important vocabulary used, common vendor expectations, and how to get the most out of trade shows.

 

Tuesday, August 4 @ 12:00PM:

Speaker: Patricia Pepe, Internet Merchants Association
Track: IMA
Location: North Hall, #N245
Description
Search engine optimization is a complex and ever-changing subject. Unfortunately for ecommerce sellers, it’s hard to know where to start and where to get information. Does the latest SEO tactic you’re reading about work or will that get you banned from the search engines forever? Should I do SEO myself or should I hire out? We know that we need to ‘do’ SEO if we want our web sites to rank in the search engines but where do we begin? Pat Pepe of the IMA will present a guide for anyone that wants to learn the basics of SEO. Join her as she gives you what you need to start optimizing your ecommerce site today.

Tuesday, August 4 @ 1:30PM:

Tue, Aug 4, 2015 – 1:30 PM to 2:30 PM
Speaker: Miva Merchant
Track: IMA
Location: North Hall, #N245
Description
Although we all want to know what the future holds it’s impossible to foretell, the next best thing is being aware of what is happening RIGHT NOW with Web design. Want to know what improvements are being worked on with your web design clients?  The best we can prepare ourselves for the un-foreseeable future is to educate ourselves about today! Stay ahead of the curve and be informed when it comes to optimizing your current site to increase conversion rates. Deliver your message with efficiency and style.

Tuesday, August 4 @ 3:00PM:

Speaker: Mark Hagan, Heartland Payments
Track: IMA
Location: North Hall, #N245
Description
Security is a growing issue for businesses of all sizes. e-Commerce businesses in particular will face additional risk as the U.S. implements EMV (Europay, MasterCard, Visa) chip cards later this year, as fraud begins migrating from the card-present to card-not-present environment. Now is a critical time to make sure your website is secure. In this session you will learn how to easily increase the security of your website while reducing both fraud and chargebacks. We will cover using credit card tokenization to reduce your PCI scope, running regular site patches, popular options for detecting fraud without breaking the bank and options for heading off chargebacks.