Social media is an ideal way to boost brand recognition, identify issues, share your wares, and above all – connect with your customers. So what is the best way to delve into social media for ecommerce? Check out our top 3 steps right here:
1- Create pages and identities on the social media sites Sounds like a simple instruction but this is where the biggest decision has to be made. Is Facebook the place for your customers? Or is Twitter where they can be found? Don’t forget LinkedIn, Pinterest and Google+.
If you are in a narrow market, figure out what niche sites exist that cater to your customers – you might be surprised to find that the smaller niche sites may be a better place for you to invest your efforts.
You can’t be on every social media site, so do your homework first and see what sites you need to be on. Don’t be afraid to register on all the major sites (Facebook, Twitter, LinkedIn, Pinterest and Google+), if only to reserve your name – and to keep others from using it.
2 – Use social sharing buttons on your ecommerce web site From your home page to the product pages, every individual page on your site should have social sharing buttons so that customers and potential customers can share your site with others. Make it easy for them! If your shopping cart software has buttons already configured, be sure that they work properly – many times the hardcoded buttons simply create a new page on a social site (like Facebook, for example) but they don’t post anything on anyone’s timeline which is where you want to be!
Pick and choose which buttons you want to appear on your product pages based on which social media sites you are active on. Showing 15-20 (or more!) social buttons just clutters up the page and may deter someone from sharing easily.
Don’t forget – liking (or following) a business is different than liking (or following) a product on a product page. On your home page, ask people to like or follow you so that your future posts or tweets are visible to them. Be sure that the correctly coded button is available to make it easy for them to like (or follow) you.
3 – Set aside time every day for social media tasks For many ecommerce sellers, this is the hardest step to beginning. Even if you only spend 15 minutes a day monitoring, posting and sharing content, that will give you a presence on social media sites. If you have staff that can do this for you, even better! Just be sure to set the guidelines about posting like what is appropriate messaging and what is not and how much time you want them to spend on the different sites.
If you maintain more than one identity or are active on more than one social media site, you might want to take a look at some of the social media software that is available to increase productivity and monitor results. Software such as Hootsuite can be had for free for up to 5 identities. Of course, their paid version is far more robust but if you are just starting out, their free version might be all you need for now.