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Home Archives for ecommerce

Pat October 25, 2012 Leave a Comment

3 tips to encourage social sharing on your ecommerce site

social media for ecommerce sellers

Social media is an ideal way to boost brand recognition, identify issues, share your wares, and above all – connect with your customers. So what is the best way to delve into social media for ecommerce? Check out our top 3 steps right here:

1- Create pages and identities on the social media sites Sounds like a simple instruction but this is where the biggest decision has to be made. Is Facebook the place for your customers? Or is Twitter where they can be found? Don’t forget LinkedIn, Pinterest and Google+.

If you are in a narrow market, figure out what niche sites exist that cater to your customers – you might be surprised to find that the smaller niche sites may be a better place for you to invest your efforts.

You can’t be on every social media site, so do your homework first and see what sites you need to be on. Don’t be afraid to register on all the major sites (Facebook, Twitter, LinkedIn, Pinterest and Google+), if only to reserve your name – and to keep others from using it.

2 – Use social sharing buttons on your ecommerce web site From your home page to the product pages, every individual page on your site should have social sharing buttons so that customers and potential customers can share your site with others. Make it easy for them! If your shopping cart software has buttons already configured, be sure that they work properly – many times the hardcoded buttons simply create a new page on a social site (like Facebook, for example) but they don’t post anything on anyone’s timeline which is where you want to be!

Pick and choose which buttons you want to appear on your product pages based on which social media sites you are active on. Showing 15-20 (or more!) social buttons just clutters up the page and may deter someone from sharing easily.

Don’t forget – liking (or following) a business is different than liking (or following) a product on a product page. On your home page, ask people to like or follow you so that your future posts or tweets are visible to them. Be sure that the correctly coded button is available to make it easy for them to like (or follow) you.

3 – Set aside time every day for social media tasks For many ecommerce sellers, this is the hardest step to beginning. Even if you only spend 15 minutes a day monitoring, posting and sharing content, that will give you a presence on social media sites. If you have staff that can do this for you, even better! Just be sure to set the guidelines about posting like what is appropriate messaging and what is not and how much time you want them to spend on the different sites.

If you maintain more than one identity or are active on more than one social media site, you might want to take a look at some of the social media software that is available to increase productivity and monitor results. Software such as Hootsuite can be had for free for up to 5 identities. Of course, their paid version is far more robust but if you are just starting out, their free version might be all you need for now.

Filed Under: e-commerce, Education, Social Media Tagged With: e-commerce, ecommerce, Facebook, Google, Pinterest, Social Media, Social Networking, Twitter

Pat October 2, 2012 Leave a Comment

What people buy online

ecommerce salesAccording to data from the US Census Bureau, more than 74% of electronics are purchase online, followed closely by 74% of music and videos. Surprisingly, furniture, which many ecommerce sellers shy away from selling for logistic reasons is in 3rd place (65%) with the massive clothing category right behind furniture. What categories could you be expanding into to take advantage of the enormous growth in ecommerce?

Filed Under: e-commerce, Secrets to Success, Thinking Outside The Box Tagged With: ecommerce, ecommerce sales

Pat September 18, 2012 Leave a Comment

Product Sourcing Ideas – Distributors

Every product market has their own unique distribution channels. The key to effective sourcing is to know who to contact when you are sourcing a new product.

Here are some examples of different sources in a distribution network:

Manufacturer
In many cases, if you are going to source a new product, you might want to start at the top of the food chain – the manufacturer. Sometimes contacting the manufacturer will net you a positive response including a list of their recommended distributors. Depending on the size of the company, they may also be looking to sell directly to retailers. Remember, it doesn’t hurt to ask!

Distributors

If they provide you with a list of their distributors, choose one and send them a quick email introducing yourself and asking for some basic information. What you are looking for is:
Minimum order quantities (also referred to frequently as MOQ)
Pricing

No response? Don’t despair. Move down the list until you find another distributor who responds in a timely manner.

Another way to search for distributors is through Google or another search engine. Look for “Product name or brand name distributor”. Look for a wholesale or distributor link on their home page or ‘contact us’ page. Contact them as recommended above.

Next up: Trade Shows

Filed Under: IMA Tagged With: Distributors, e-commerce, ecommerce, Product Sourcing, Sourcing, Wholesale

Pat August 30, 2012 Leave a Comment

Product Sourcing Ideas – Dropshipping

When you are beginning your ecommerce business, one of the first hurdles is deciding on what you will sell.

There are a variety of places and means to source product – you need to decide which one will work best for you and your business. Today’s blog post will address a low cost way to enter the market: dropshipping

Sometimes this is the easiest and lowest risk way of getting into an ecommerce business. Simply put, drop shipping is the process of listing merchandise for sale that is owned and warehoused by a third party. Once you sell the merchandise, you notify the drop-shipper who will ship out the product to your customer for you. Sounds easy, right? The secret here is finding a RELIABLE and TRUSTWORTHY source with a product line that is IN DEMAND.

Most legitimate drop shippers will not require a minimum purchase or charge a monthly fee, but there are exceptions to even that rule. Do your homework – research potential drop shippers by entering the dropshipper’s name into a search engine and add the words “complaints” “sucks” “reviews”. Also research what the fees are and figure out if there is a market for their products and what the going rate is. Take a look at private web sites, ebay and Amazon to start. Figure out if it is worth it to sell their products after you factor in the fees that each marketplace charges, the fees from the dropshipper and the cost of the merchandise.

Next up: distributors

Filed Under: Amazon, e-commerce, eBay, Education, Home Business, IMA, Marketing, Other Venues, Secrets to Success, Thinking Outside The Box Tagged With: Amazon, dropshipping, e-commerce, eBay, ecommerce, Home Business

Pat August 23, 2012 Leave a Comment

An ecommerce home based reality check

So you want to sell on the internet and you want it to be a home based business. What do you do first?

We will be beginning a series of blog posts on starting a home based ecommerce business just to provide some information to newbie ecommerce sellers that need some basic information and guidance.

As always, you are welcome to join the Internet Merchants Association where you can network with others that have been in your shoes.

In our first blog post, we will be addressing product sourcing. Do you have any requests for things you’d like to see us cover in a future blog post? Leave a comment below and we’ll see if we can accommodate your request.

Filed Under: Amazon, e-commerce, eBay, Education, IMA, Secrets to Success, Thinking Outside The Box, Website Tagged With: ASD/AMD, e-commerce, ecommerce, IMA, Marketing, online sellers, Secrets to Success

Pat July 30, 2012 Leave a Comment

One feature that nearly every web site should have

Do you own an ecommerce website? Great! Next question: do you have a mailing list?

If the answer is ‘no’, you are probably leaving a lot of money on the table.

Keeping in touch with your potential customers, past customers and general web site visitors is one of the easiest and most cost effective methods of increasing your website sales. You simply must have the ability to collect the email addresses of both buyers and browsers alike. Most current web sites should have this functionality built in or it could be added by the use of widgets from some of the larger email marketing companies that will do everything from collecting email addresses for you to running your email marketing campaigns.

Collecting buyers email addresses is really a ‘no-brainer’ for most web businesses. The main thing to remember is that visitors have to opt-in to get on your mailing list. Just because they made a purchase from you – that does not give you permission to add them to your future email campaigns.

Once you get the email addresses – then what? Follow some of the suggestions and ideas from the larger email marketing companies like Constant Contact or Mail Chimp and you will have some great basic email marketing ideas to start.

Filed Under: e-commerce, Email Marketing, Marketing, Technology, Thinking Outside The Box, Website Tagged With: constant contact, ecommerce, Email Marketing, mail chimp

Pat January 26, 2012 Leave a Comment

It’s that time again: Change your copyright date!

Update your copyright date every year!

It’s a pet peeve of mine: visiting an e-commerce web site and their copyright date is from last year – or even worse, it’s from 4 or 5 years ago. To me, that’s the sign of a web site that is not ‘fresh’ or updated. Certainly Google and the other search engines are paying attention as well.

Some software platforms will automatically update the copyright date on your website for you at the stroke of midnight on 12/31 each year, but there are still many others that it is a manual task. However, just because it’s a manual task doesn’t mean that it should be overlooked. Take a second now and look at the bottom of your web site in the footer. What does it say? If it doesn’t say Copyright 2012 – it’s time to change it.

Written by Pat

Filed Under: e-commerce, Education, Google, Website Tagged With: ecommerce, Google, Secrets to Success, Website

Pat August 30, 2010 Leave a Comment

ASD Educational Sessions Now Available

submitted by: Pat – West Florida Components

The Internet Merchants Association and its sponsors recently presented eight educational sessions to the ASD trade show attendees. The bi-annual sourcing show was held at the Las Vegas Convention Center with over 30.000 visitors in attendance.

Platinum and Diamond level sponsors including Vendio, Alibaba and MIVA Merchant were among the featured speakers on topics ranging from integrating social media to building effective web sites and search engine optimization.

Most of the speakers have provided their slide decks so that session attendees can review them and download them. The slide presentations are available at slideshare: http://www.slideshare.net/imamerchants

The Internet Merchants Association is now accepting applications for the March, 2011 educational sessions. Speaking preference is given to all IMA Platinum and Diamond level sponsors. Interested parties can learn more about the speaking and membership opportunities by contacting Pat Pepe. She can be reached by email at pat@imamerchants.org.

Filed Under: Conferences, e-commerce, Education, IMA, SEO, Social Media Tagged With: alibaba, ASD/AMD, Conference, e-commerce, ecommerce, Education, IMA, miva merchant, online sellers, Social Media, Social Networking, Vendio

Cathy May 21, 2010 Leave a Comment

IMA Bronze Membership Now Free

E-commerce moves so swiftly. Seems like just the other day we were talking about Google Checkout, and now we’ve got to figure out whether or not we’re going to use Facebook’s social plugins. And the list goes on, doesn’t it?

Because we at IMA are serious about the benefits we provide to ecommerce practitioners, we’re now offering etailers a unique opportunity to join the association and reap the full benefits of being a member—including access to the IMA’s private member forum, where you can engage with and learn from other members, gaining insight into e-commerce best practices you won’t find anywhere else.

Silver, Gold, Platinum and Diamond members can also avail additional amenities depending on their membership level, including a dedicated company platform within IMA’s member-only forum, speaking opportunities, and discounted rates to the IMA’s annual conference held every March in conjunction with the annual ASD/AMD trade show.

Effective immediately etailers can join the IMA at the Bronze level (a US $99 value) for one year. Just select the “Bronze Plan” on our registration page here, and you’ll be in.

Go ahead, do it. Join now.

Filed Under: e-commerce, IMA Tagged With: ecommerce, IMA, membership

Cathy May 13, 2010 3 Comments

How To Get A Great Logo For Your Ecommerce Business

Those were the days

Growing up in the retail world, I was always taught that the most important decision in your business was location, location, location… remember those days?

When you run an Internet-based business, your “location” is nowhere… and everywhere. So what, then, becomes most important with this new “location”? In my opinion, branding. Part of that (not all of it) is having a logo that works for your business.

I personally am not artistic so needed design help.

Have you ever googled “logo”? The results: About 2,430,000,000.

Wow. That didn’t really help me.

My next step was to find logos that I like and find out who designed them. Well, what I found was that logos can cost anywhere from $25 to $5,000. Over the years, I’ve spent quite a bit of money on logos, and was consistently disappointed. I should have just burned my money!

Crowdsourcing

Then I read about Internet sites that specifically offer a bid process for logo design and other creative needs. I was intrigued! So I did my homework and found many sites that offer this service. I ended up using a site called crowdSpring (there are several others like Logo Design Team, 99designs and Hatchwise) and found the process fairly simple and painless:

I explain what colors I was looking for, font choices, pictures, etc. Throughout the process I could even change my mind on colors, etc… and then designers submitted their designs. I had the opportunity to rate the logos and even send a designer a request to tweak this or that.

After the deadline, I had 7 days to decide on the winner, and transfer the money to the designer.

My decision was based on how easy it was to read, if the graphic itself explained my business and how the logo looked in black & white. I also asked the designer I selected to make a few tweaks for me and they obliged after being awarded the money. All communication was done on the site and no names were used, only user IDs, which is great from a privacy point of view.

Cost?

CrowdSpring sets a minimum of $200 for a logo design project, but let me determine the time period for the bid – I chose 10 days. The company suggested that with a $200 bid, I could expect around 30 designs, but because of my past experience with logos, I wanted more to choose from, so I offered $325 for the winning designer (fees for the company are not included). I ended up with 77 logo designs to choose from for my company, SnorkelingOnline.com.

I found this a great way to crowdsource professional services, and especially perfect for an e-commerce company. I’ll be going back to CrowdSpring when I need to.

Filed Under: e-commerce, Marketing Tagged With: crowdspring, ecommerce, logo

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