IMA Announces Educational Sessions at ASD for March, 2013

IMA has lined up some great speakers for attendees of the ASD trade show for March 18-19, 2013. As always, our speakers will be providing educational classes for both ecommmerce newbies and advanced sellers. If you are an ecommerce seller, this is a great trade show to source new product and learn about the latest in ecommerce! Here’s the current lineup:

Monday, March 18, 2013
9:00 – 10:00
Mike Effle, CEO Vendio

Online Triple Threat: Selling on Amazon, eBay and Your Web Site

Selling to customers online can be compared to having multiple store locations in the offline world. If you are selling on one online venue, it’s probably time you considered diversifying. Just as with brick and mortar businesses, your online business can grow exponentially the more locations you have. Mike Effle, CEO at Vendio, will help you discover the most effective ways to use eBay, Amazon and your own web site to boost your online sales.

Join Mike, a long time industry veteran as he guides you in developing a strong online marketing strategy that will make your online presence known and your sales soar.

Monday, March 18, 2013
10:30 – 11:30
Liam Supple, Product Marketing, SingleFeed

Google Shopping – Get the 800 Pound Gorilla On Your Side

Using Google Shopping may be the best way to get your products noticed. With so many changes to the comparison shopping search landscape, Liam Supple of SingleFeed will show you some expert techniques for getting your products indexed into Google Shopping for the maximum impact.

Getting your products found on the internet is tough! If you are ready to submit your product listings to Google Shopping, then you owe it to yourself to attend this session with Liam Supple of SingleFeed.

Monday, March 18, 2013
12:00 – 1:00
Harry Hirschman, VP of Marketing and Business Development, Vendio

Mobile Commerce and “Showrooming”: Win Business From The Big Box Stores

The reality of competing against Big Box Stores is that there are some things you will never beat them on but there are just as many strategies that you can implement where you can have the upper hand!

Join Harry Hirschman, Vice-President of Marketing and Business Development for Vendio as he discusses the ‘Showrooming’ phenomena and how you can win business from the Big Box stores. Harry will help you understand the strengths and weaknesses of the Big Box Retailers and what you can do as a small to medium sized business to up your game.

Monday, March 18, 2013
1:30 – 2:30
Marc Gorlin, Co-founder & Chairman, Kabbage

Funding Your Expanding Ecommerce Business – Case Studies

Raising funds is something most businesses don’t like to do. Sometimes it’s because the lending landscape has changed and it appears difficult – if not impossible – to raise capital and sometimes the reason is that small businesses don’t believe they should be raising funds at all.

Marc Gorlin, the co-founder and Chairman of Kabbage will present some case studies of growing businesses and how and why they raised the capital to fund the expansion of their businesses.

Tuesday, March 19, 2013
9:00 – 10:00
Rick Wilson, President/COO, Miva Merchant

Devour Your Competition: Building the Best Web Site

Building a web site is easy; building a GREAT web site that has all the features that customers like takes some skill and knowledge. Even if you think your web site already has it all, Rick Wilson, President of Miva Merchant has some ideas and suggestions for creating the kind of web site that customers have to come to expect in ecommerce shopping – and the kind of web site that will help you devour your competition.

We love knowing that customers are visiting our ecommerce site, but how do we turn a browser into a buyer? For most ecommerce web sites, less than 4% of all visitors actually make a purchase. So how can you increase your sales conversion rate when the odds are against you? With over 13 years in ecommerce, Rick has the expertise to help guide you – and your buyers – in the right direction.

Tuesday, March 19, 2013
10:30 – 11:30
Liam Supple, Product Marketing, SingleFeed

Comparison Shopping Engines 101: Getting Your Products Found

Maybe you’ve heard about comparison shopping engines and want to learn more. Perhaps you’ve never even considered them for your ecommerce web site. In either case, this is the session for you to attend to learn the basics of comparison shopping engines.

In this beginner to intermediate level class, SingleFeeds’ Liam Supple will give you the knowledge you need, teach you the ins and outs of comparison shopping engines and show you some expert techniques to getting your product indexed on the comparison shopping engines.

Tuesday, March 19, 2013
12:00 – 1:00
Rick Wilson, President/COO, Miva Merchant

The Rise of Tablets – How Responsive Web Design Is In Your Future

Your web site needs to be accessible and usable for everyone even as the number of devices, platforms and browsers that are used to access it continue to expand every day. Incorporating a responsive web design represents a fundamental shift in how web sites are built now – and into the future.

Join Rick Wilson, President of Miva Merchant as he discusses the explosive growth in tablets and how you need to be making changes to your site now along with things you need to consider as you redesign your ecommerce web site in the future.

Tuesday, March 19, 2013
1:30 – 2:30
Marc Gorlin, Co-founder & Chairman, Kabbage

Personal Credit vs Business Credit – What’s the right type to grow my business?

Many small businesses rely on their own credit to fund their business. But when is it prudent to consider a business loan? And what are the differences between business credit and personal credit? Most businesses find that it’s important to maintain a business credit profile that is distinctly separate from your personal credit profile.
Building separation between the two can help your business develop the credibility that matters to banks, suppliers, and other creditors.

Join Marc Gorlin, co-founder of Kabbage as he discusses the differences between the two so you can decide which one is right for you.

Product Sourcing Ideas – Distributors

Every product market has their own unique distribution channels. The key to effective sourcing is to know who to contact when you are sourcing a new product.

Here are some examples of different sources in a distribution network:

Manufacturer
In many cases, if you are going to source a new product, you might want to start at the top of the food chain – the manufacturer. Sometimes contacting the manufacturer will net you a positive response including a list of their recommended distributors. Depending on the size of the company, they may also be looking to sell directly to retailers. Remember, it doesn’t hurt to ask!

Distributors

If they provide you with a list of their distributors, choose one and send them a quick email introducing yourself and asking for some basic information. What you are looking for is:
Minimum order quantities (also referred to frequently as MOQ)
Pricing

No response? Don’t despair. Move down the list until you find another distributor who responds in a timely manner.

Another way to search for distributors is through Google or another search engine. Look for “Product name or brand name distributor”. Look for a wholesale or distributor link on their home page or ‘contact us’ page. Contact them as recommended above.

Next up: Trade Shows