3 tips to encourage social sharing on your ecommerce site

social media for ecommerce sellers

Social media is an ideal way to boost brand recognition, identify issues, share your wares, and above all – connect with your customers. So what is the best way to delve into social media for ecommerce? Check out our top 3 steps right here:

1- Create pages and identities on the social media sites Sounds like a simple instruction but this is where the biggest decision has to be made. Is Facebook the place for your customers? Or is Twitter where they can be found? Don’t forget LinkedIn, Pinterest and Google+.

If you are in a narrow market, figure out what niche sites exist that cater to your customers – you might be surprised to find that the smaller niche sites may be a better place for you to invest your efforts.

You can’t be on every social media site, so do your homework first and see what sites you need to be on. Don’t be afraid to register on all the major sites (Facebook, Twitter, LinkedIn, Pinterest and Google+), if only to reserve your name – and to keep others from using it.

2 – Use social sharing buttons on your ecommerce web site From your home page to the product pages, every individual page on your site should have social sharing buttons so that customers and potential customers can share your site with others. Make it easy for them! If your shopping cart software has buttons already configured, be sure that they work properly – many times the hardcoded buttons simply create a new page on a social site (like Facebook, for example) but they don’t post anything on anyone’s timeline which is where you want to be!

Pick and choose which buttons you want to appear on your product pages based on which social media sites you are active on. Showing 15-20 (or more!) social buttons just clutters up the page and may deter someone from sharing easily.

Don’t forget – liking (or following) a business is different than liking (or following) a product on a product page. On your home page, ask people to like or follow you so that your future posts or tweets are visible to them. Be sure that the correctly coded button is available to make it easy for them to like (or follow) you.

3 – Set aside time every day for social media tasks For many ecommerce sellers, this is the hardest step to beginning. Even if you only spend 15 minutes a day monitoring, posting and sharing content, that will give you a presence on social media sites. If you have staff that can do this for you, even better! Just be sure to set the guidelines about posting like what is appropriate messaging and what is not and how much time you want them to spend on the different sites.

If you maintain more than one identity or are active on more than one social media site, you might want to take a look at some of the social media software that is available to increase productivity and monitor results. Software such as Hootsuite can be had for free for up to 5 identities. Of course, their paid version is far more robust but if you are just starting out, their free version might be all you need for now.

It’s that time again: Change your copyright date!

Update your copyright date every year!

It’s a pet peeve of mine: visiting an e-commerce web site and their copyright date is from last year – or even worse, it’s from 4 or 5 years ago. To me, that’s the sign of a web site that is not ‘fresh’ or updated. Certainly Google and the other search engines are paying attention as well.

Some software platforms will automatically update the copyright date on your website for you at the stroke of midnight on 12/31 each year, but there are still many others that it is a manual task. However, just because it’s a manual task doesn’t mean that it should be overlooked. Take a second now and look at the bottom of your web site in the footer. What does it say? If it doesn’t say Copyright 2012 – it’s time to change it.

Written by Pat

Tips for Increasing Traffic to Your eBay Listings

By Dan Caplan

The eBay message boards are filled with posts by sellers about how eBay’s new Best Match has taken  seller’s items and made them nearly invisible to buyers. The result, of course, is a decrease in sales.

Trying to adapt to Best Match is a challenge for sellers and although time and energy should be put into maximizing Best Match results another essential course of action for eBay sellers is to rely less on eBay driving buyers to your listings and figuring out ways to drive buyers to your listings yourself.

I have compiled a list of ways to drive buyers to your listings to supplement Best Match.  If any readers have any additional methods, please add them to the list.

Google Base Store Connector
Use Google Base Store Connector to get your listings indexed in Google Search results.  Here is a link to the free program that will send your eBay listing info to Google.

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Be Notified When Your Website is Linked To & Indexed

Wouldn’t it be nice to be automatically notified when your website has a new page indexed in Google, or when someone links to your site? Well this is very easy to do using the Google Alerts Beta! Here are the instructions for setting up a site wide Google index update Alert and a site wide link alert.

Create an alert for when a page on your site gets indexed:

  1. Go to www.google.com/alerts.
  2. For search terms enter (without quotes) “site:yourdomain.com”.
    1. Make sure you do not use a www or other subdomain.
  3. Select Web as the type.
  4. For “How often” we will select “as-it-happens”. I like this because this tells you exactly when Google is crawling your site!
  5. Enter the email you want the alert sent to.
  6. Click “Create Alert”.
  7. Confirm the alert from the email Google send you and you are set!

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Day 2 of IMA Conference

Howdy. Day 2 was very fast paced – my head is still spinning from all the information that was presented by the speakers as well as conversation with other members.

Upon registration, some of us received canvas tote bags compliments of BuySafe with the IMA logo on one side and the BuySafe Logo on the other. In my bag was the book “eBay Power Seller Secrets- 2nd Edition” by Debra and Brad Schepp. This was exciting to me as I am quoted in this book! I will be available for signings later today :)

The first presentation was given by Matt Singer of TalkMarket – How to Create an Effective Video Presentation. We learned tips and tricks to create an effective video designed to keep the potential buyers attention and convert them to a sale. Video marketing is the new internet marketing vehicle. If you’re not doing it – it is something you need to seriously consider!

Talk Market

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