Day 2 of IMA Conference

Howdy. Day 2 was very fast paced – my head is still spinning from all the information that was presented by the speakers as well as conversation with other members.

Upon registration, some of us received canvas tote bags compliments of BuySafe with the IMA logo on one side and the BuySafe Logo on the other. In my bag was the book “eBay Power Seller Secrets- 2nd Edition” by Debra and Brad Schepp. This was exciting to me as I am quoted in this book! I will be available for signings later today :)

The first presentation was given by Matt Singer of TalkMarket – How to Create an Effective Video Presentation. We learned tips and tricks to create an effective video designed to keep the potential buyers attention and convert them to a sale. Video marketing is the new internet marketing vehicle. If you’re not doing it – it is something you need to seriously consider!

Talk Market

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Why Ebay Sellers Should Check Out Amazon’s Marketplace

I was not one of the top 200 Ebay sellers invited to the Ebay Ecommerce Summit last week where Ebay announced the changes to Fees, Search, and Feedback. I was one of the lower volume Ebay sellers on the sidelines at home waiting to hear the long awaited announcements about fee reductions. As we all know now, the fee changes will probably hurt more Ebay sellers than they help. The changes overall made me ask myself how the new CEO designate of Ebay, Mr. John Donahoe, can make changes to Ebay’s platform that blatantly copy the Amazon platform without feeling a bit unimaginative. Mr. Donahoe has been at Ebay since March 2005. If you would like to check out his salary on Forbes Mag. Is Ebay going to become Amazon Lite?

The new final value fees (FVFs) for Ebay stores are just slightly less than Amazon’s FVFs are now. Not allowing sellers to leave negative feedback for buyers is similar to the Amazon feedback system. The star rating system is similar to the Amazon seller rating system. Amazon already has a relevance based customer search that sounds like the “finding experience” Mr. Donahoe has been working on, and which is scheduled to be rolled out to Ebay this year. My guess is it is time for us all to examine the Amazon sellers marketplace because the new CEO-designate of Ebay seems to want the Ebay buyers experience to be just like the Amazon buyers experience, and will probably continue to imitate Amazon features.

Jennie