Day 2 of IMA Conference

Howdy. Day 2 was very fast paced – my head is still spinning from all the information that was presented by the speakers as well as conversation with other members.

Upon registration, some of us received canvas tote bags compliments of BuySafe with the IMA logo on one side and the BuySafe Logo on the other. In my bag was the book “eBay Power Seller Secrets- 2nd Edition” by Debra and Brad Schepp. This was exciting to me as I am quoted in this book! I will be available for signings later today :)

The first presentation was given by Matt Singer of TalkMarket – How to Create an Effective Video Presentation. We learned tips and tricks to create an effective video designed to keep the potential buyers attention and convert them to a sale. Video marketing is the new internet marketing vehicle. If you’re not doing it – it is something you need to seriously consider!

Talk Market

[Read more…]

Good Morning from Vegas!

Howdy everyone! Beautiful weather today in Vegas – the sky is blue and the mountains are gorgeous.

Yesterday consisted of walking the tradeshow and meeting up with other IMA members at the Hospitality Suite. I think just about everyone was there, or so it seemed from the roar! The Events Committee did an excellent job making sure there was plenty of food and drinks for everyone.

I met a gentleman from TalkMarket last night and discussed their marketing strategy. It sounds like they have a great concept with video listings being marketed to hotel guests. We will learn more today at their presentation.

Steve introduced me to Kimberly Maul, writer and editor of MerchandEYES Blog, the officisal ASD/AMD blog. We are discussing linking our two blogs in order to bring more information to readers of both blogs.

Today will be a busy day with more tradeshow walking in the morning and then seminars in the afternoon. I will post again tomorrow morning with information from the seminars.

Cyn

Congratulations To IMA Amazon Sellers! You Helped Make Amazon #1 For December ’07’!

Congratulations to all the members of IMA who sell on Amazon. According to the Nielson ratings, Amazon had more unique visitors than Ebay for the month of December. According to an article by “The New York Times” dated January 14th, 2008: “Amazon has opened its site to independent sellers, while eBay’s auction model is running into problems with fee-fatigued sellers and buyers wary of fraud and counterfeit items.”

“Now the latest audience figures from Nielsen Online confirm that the e-commerce traffic crown has changed heads. For the month of December, for the first time, more Americans clicked over to Amazon.com (59,624,000) than eBay (59,374,000)”

To read the complete article including some very interesting comments in the NY Times.

Jennie

Is It Wise to Just Wait & See With Ebay?

This is a question that most full time Ebay sellers will be asking themselves over the next month or two. The “best match” finding 2.0 changes to Ebay’s default search in March 08, and the May 08 removal of a sellers “mutual feedback” privileges will cause unknown changes to many Ebay sellers bottom lines. (I am leaving out fee changes because they can be calculated.) I know of one seller locally who has already closed his doors, and started selling off his inventory. He felt it was too big a gamble with three small children to continue counting on Ebay as his sole source of income. Buy out companies have been quick to take most of his stock of brand new Budweiser mugs off his hands.

If you use Ebay as a part time source of income, you will probably be OK waiting to see how your income changes. For sellers who have made a full time commitment of resources and time to build a business on Ebay, the wait and see approach will probably not work. I personally have two building leases, and several buyers who depend on me. Not to mention year long advertising contracts that cost quite a bit each month. For me, waiting to see what happens to my Ebay income isn’t going to work very well. I have to plan for the worst, and hope for the best.

[Read more…]

Welcome To The New Ebay Neighborhood. Will you be my Friend?

Last month I signed up as a member of the Better Business Bureau (BBB). One of the reasons I joined is they allow you to use their emblem on your website. They also don’t let any random person file a complaint against you without documentation of a transaction, and without giving the store owner a chance to refute the complaint.

Why do they do this? Because they do not want to hurt a persons business. A lot of investment goes into a business. Especially a true solid physical store front. You have contracts that last for years with other vendors. Security systems, utilities, advertising, product, etc. If your business goes under, a lot of other businesses are affected. In addition, if someone publishes false negative information about you for the public to read, they could be sued for defamation of character.

Why would I make these comparisons? In May 2008 Ebay plans to let anyone post negative information about my Ebay business without any regard to how it may affect that business. As far as I know, I will be given no chance to refute any negative information that a buyer leaves me, and that negative information will remain there for anyone to read for 12 months.

[Read more…]

IMA Recognized as Reviewer in Internet Retailers Magazine

written by Lanae

Internet Retailers
Internet Retailer Magazine recognizes the Internet Merchants Association (IMA) to give reviews in their ‘9th Annual Recognition of Leading Retail Web Sites – Hot 100 Best Retail Web Sites.’

Alongside various retail and e-commerce consulting firms, IMA gave its reviews on a number of the Hot 100 websites. These ranged from technology to gift baskets, and hardware to housewares. Among the Hot 100 are Amazon and CafePress, both of which are quite familiar to many of our members.

Not only was it an honor for the IMA to contribute, but it can also be a learning tool for our members…each one of us could learn something from those that make up the Hot 100. As noted in the magazine it is about knowing your customers, utilizing new concepts, and creating great shopping experiences. Perhaps one day we will see some of our own members there.

The list can be found here… Internet Retailers

IMA Conference Registration Now Open!

IMA announces their second annual seller’s conference

The Internet Merchants Association (IMA) is hosting its second annual conference for internet merchants in Las Vegas March 2008. The conference begins March 03, 2008 and runs through March 05, 2008. This leading industry conference is presented in conjunction with the ASD/AMD Trade Shows.

Philip Justiss, ebayThe opening keynote speaker for this year’s IMA conference is Philipp Justus, Senior Vice President Auctions, eBay Inc.

This industry-leading event will include the who’s who in internet commerce! Google will be presenting effective Adwords campaigns. Ebay and Amazon representatives will be there. Scott Wingo, CEO of Channel Advisor will talk about making comparison shopping engines (CSE) work for you. IMA will have educational sessions on SEO, Branding, Keywords, Front End systems, Back End Systems, Proper Advertising, building customer loyalty and other ways to capture and help grow your internet business.

[Read more…]

Why Join IMA?

Internet Merchants Association (IMA) is a nonprofit trade association for companies that are involved in internet commerce, regardless of business size. As internet sales increase at record breaking speed, the Association was founded to provide our members with a voice in the ever-changing world of ecommerce; to provide education for all levels of ecommerce businesses; and to exchange ideas so all members can benefit from the collective experience of our membership. IMA will advocate on behalf of our members of any important legislation that may come down the pike. We have the ear of numerous Wall Street analysts, numerous media sources and have direct connections to communicate with executives of huge e-commerce companies at the highest levels.

Communicate
Membership includes access to IMA’s private forums – interact with other serious business owners who are willing and eager to exchange business ideas, discuss the latest trends, new legislation and answer your business questions. The forum also puts you in direct contact with representatives from large internet venues, such as Amazon, eBay, Google and more.

Educate
Trying to decide what service programs and platforms would work best for your business model? Not only will you be able to hear from members who have used or are using these services and platforms, you’ll hear from the service providers themselves.

Network
IMA’s annual business conference in Las Vegas features workshops and sessions from the experts in the industry and are designed to further increase your business, ecommerce and sales knowledge. The IMA Conference is in conjunction with the largest variety and general merchandise show in the country, ASD/AMD. The conference dates are 03/03/08 – 03/05/08 and our host hotel is Mandalay Bay. More information for the IMA Conference will be announced as it is released.

Please feel free to ask any question you may have. :)