eBay Announces More Stores Exposure

Today eBay announced more exposure for Stores in Search. It’s not the infamous “Stores in Search” but it is definitely better than the small amount of exposure Stores currently receive in search:

http://www2.ebay.com/aw/core/200803121000132.html

Raj Patel
Hi everyone…I’m Raj Patel with the eBay Stores team. As many of our Store sellers know, last November we began testing several new ways to display Store Inventory listings in the expansion area below search results. (As a reminder, this area appears when a search returns 30 or fewer auction-style and fixed price items.) For example, some of our tests included the display of Gallery images for Store Inventory listings when available. We also experimented with different quantities of Store Inventory listings in this area.
The purpose of all these tests was to determine what presentation makes the optimal experience for buyers. Based on our results, I’m pleased to let you know we’ll be making two important changes:

[Read more…]

Last Day of the IMA Conference

Good morning from San Antonio. It is good to be home, but now I have to get to work putting all this new information to work in my business!

If you missed the last day of the conference, you missed out on some great information. Michael Levit from Vendio was the first presenter “Cross Channel Selling Costs and the Effects of eBay’s New Pricing.”

Vendio

Mike spoke about the importance of creating and running your own website store. Get your webstore established now, as internet retailing is only going to get more competitive in the future. He gave us valuable information on how to market a webstore through SEO, SEM and CSE’s (comparison shopping engines).

[Read more…]

Day 3 of the IMA Conference

Good morning again from Vegas. Day 3 of the conference was a whirlwind of new information and new people. Some of the presentations were very detailed, while others were more basic. I was happy to find out we had registered several new members of IMA as a result of our free seminars for ASD/AMD members on “Getting Started in E-Commerce”! Great job everyone!

The first presentation was on Market Intelligence, by Tim Williams from QL2. QL2 is a company that has helped many very large, well known retailers with market intelligence in order to increase their market share.

QL2

[Read more…]

Day 2 of IMA Conference

Howdy. Day 2 was very fast paced – my head is still spinning from all the information that was presented by the speakers as well as conversation with other members.

Upon registration, some of us received canvas tote bags compliments of BuySafe with the IMA logo on one side and the BuySafe Logo on the other. In my bag was the book “eBay Power Seller Secrets- 2nd Edition” by Debra and Brad Schepp. This was exciting to me as I am quoted in this book! I will be available for signings later today :)

The first presentation was given by Matt Singer of TalkMarket – How to Create an Effective Video Presentation. We learned tips and tricks to create an effective video designed to keep the potential buyers attention and convert them to a sale. Video marketing is the new internet marketing vehicle. If you’re not doing it – it is something you need to seriously consider!

Talk Market

[Read more…]

Good Morning from Vegas!

Howdy everyone! Beautiful weather today in Vegas – the sky is blue and the mountains are gorgeous.

Yesterday consisted of walking the tradeshow and meeting up with other IMA members at the Hospitality Suite. I think just about everyone was there, or so it seemed from the roar! The Events Committee did an excellent job making sure there was plenty of food and drinks for everyone.

I met a gentleman from TalkMarket last night and discussed their marketing strategy. It sounds like they have a great concept with video listings being marketed to hotel guests. We will learn more today at their presentation.

Steve introduced me to Kimberly Maul, writer and editor of MerchandEYES Blog, the officisal ASD/AMD blog. We are discussing linking our two blogs in order to bring more information to readers of both blogs.

Today will be a busy day with more tradeshow walking in the morning and then seminars in the afternoon. I will post again tomorrow morning with information from the seminars.

Cyn

Seller Control over Shipping Time DSR Scores

Like a lot of sellers, I believe eBay did a questionable job in creating the Detailed Seller Rating (DSR) system.  The Shipping Time score is open to a lot of buyer interpretation.  Are they supposed to rate us on how quickly we get the package to the carrier after receiving payment, did we ship on-time based on our promises in the listing, or are they supposed to rate us purely on how quickly the package arrives?That said, I take minor exception to so many sellers saying they have absolutely no control over how fast a package is delivered by the carrier.

I firmly believe there are things sellers can do to influence transit time. Here are two lists of packaging traits, guess which group’s packages will arrive faster?

[Read more…]

The eBay Feedback Theory – Busted

Back when Pierre first conceived the eBay idea, he decided that the community should police itself. He did not have time to mediate disputes between buyers and sellers, so he instituted “feedback.” The concept was that buyers and sellers would leave each other honest feedback, which would weed out the bad community members.

New ebayers could easily see the feedback of a seller and decide whether or not to buy from this seller. The theory was if the seller had a lot of negative feedback, the buyers would go elsewhere to bid. In other words, Pierre made the assumption that humans are able to look out for themselves.

It is my opinion this theory has been proven wrong over and over again. One only has to have seen the feedback for the now infamous seller “Bargainland” to know that people cannot look out for themselves. With feedback at 90% and many times lower, they continued to sell 100’s of items a day. Burned buyers would post to the eBay boards regularly whining that they got “taken” by Bargainland. Seasoned eBayers would ask these buyers why they didn’t heed the feedback? It’s right there, pasted in the auction, why didn’t you heed it?

[Read more…]

Ok Ebay, It’s Time to Confess! Is It Really The Sellers?

This past year many long time Ebay sellers moved the bulk of their business to Amazon, and became multi-channel sellers. During the testing of “best match”, and “finding 2.0″, there were many sellers with a huge drop in sell through rates that lasted for a week or more. The only way to continue to sell on Ebay was to find another avenue to make sales. The avenue of choice for many was Amazon.

As you can see from my last post, Amazon is now becoming the number one place for ecommerce shoppers. So, I have to ask if all the problems on Ebay are really the fault of the sellers? Because after last week, it seems they are blaming the Ebay sellers for the poor buying experience. But, since those same sellers are making Amazon a fortune, how can it be the sellers fault?

[Read more…]

Congratulations To IMA Amazon Sellers! You Helped Make Amazon #1 For December ’07’!

Congratulations to all the members of IMA who sell on Amazon. According to the Nielson ratings, Amazon had more unique visitors than Ebay for the month of December. According to an article by “The New York Times” dated January 14th, 2008: “Amazon has opened its site to independent sellers, while eBay’s auction model is running into problems with fee-fatigued sellers and buyers wary of fraud and counterfeit items.”

“Now the latest audience figures from Nielsen Online confirm that the e-commerce traffic crown has changed heads. For the month of December, for the first time, more Americans clicked over to Amazon.com (59,624,000) than eBay (59,374,000)”

To read the complete article including some very interesting comments in the NY Times.

Jennie