Consumers are Going Social

Written by Pat

The results are in…and social media is more than just a passing phase, particularly in e-commerce. A new study by Oneupweb that was released earlier this month showed that “social sites are creating much more online traffic to e-commerce sites” which bolsters the argument that e-commerce sellers need to be involved in social media to drive traffic and business. The study showed a significant shift in traffic at the largest e-commerce sites, review sites and social sites over the last two holiday seasons. Consumers are using the social media sites like Facebook and Twitter to search for product information and recommendations. “The integration of social media and online search provides consumers with a way to quickly search for information, reviews and price comparisons,” explains Oneupweb’s Founder and CEO Lisa Wehr. “It’s clear that social media is influencing search behavior and affecting the purchases a consumer makes.” Wehr’s observations suggest that e-tailers should be “embracing social media.” Oneupweb’s study, containing examples of how some e-commerce merchants are using social media to drive traffic, can be downloaded at their site: www.oneupweb.com The Internet Merchants Association wants to know how you are adjusting your business to reflect the growth of social media, especially with the holiday season nearly upon us.

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